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On Sunday, 3 October, UvA professor Henk Volberda, discussed industry 4.0 in the Netherlands in an interview with the Dutch broadcaster NOS. The interview focused on transforming industry by using the opportunities created by smart robots, data science, and digital technologies.

The smart industry is a promising driver of digital transformation in the Netherlands. Volberda: 'We expect that by 2025, robots will perform 47% of activities in the value chain'. Increasingly, smart robots perform farming tasks, serve guests in restaurants, or cut fruits and vegetables, thereby relieving humans from mundane tasks. As a result, organisations and governments around the globe are betting big on the industrial revolution. For example, Germany allocates a federal budget of 40€ billion to subsidize industry 4.0. The Dutch government announced a five-year plan that includes a 20€ billion budget to support knowledge development, infrastructure, and research. However, the adoption of robotics technology in business within the Netherlands could be higher. Around 50% of firms have not yet started to think about robotics.
Watch the segment with Henk Volberda on NOS to learn more about these developments.