Digital innovation is different from previous forms of innovation. Innovation in a digital world is less bounded, innovation agency is less pre-defined, and the boundaries between the innovation process and outcomes are blurring (Nambisan et al., 2017). However, the practices, processes, and principles that underlie the effective orchestration of digital innovation are less known to managers and practitioners. This thesis trajectory explores under what conditions digital innovation opportunities emerge. Students are also invited to study how change agents orchestrate digital innovation, and how actors make sense and discover new meaning around digital technology.