Project brief

During the process of digital transformation, firms need to shape the interpretation of stakeholders about the shifting strategies in order to legitimize the change and reduce resistance to change. Hence, they can apply framing strategies (Cornelissen and Werner, 2014; Logemann, Piekkari, and Cornelissen, 2019) and symbolic strategies (Zott and Huy, 2016) in their internal and external communications to construct the desired meaning among various audiences and give sense about the vision of transformation. How do incumbent firms frame their past or present strategies to enable the process of digital transformation?
Students can also focus on the time perspective of organizational decision-makers (Tang, Richter and, Nadkarni, 2019) including temporal focus, temporal orientation, and temporal framing during digital transformation.