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How digitally transformed is your business? Developing a rigorous and relevant scale for incumbents’ digital maturity
Abstract
Achieving digital maturity has become a pivotal cornerstone in the strategy agenda of incumbent firms. Even though scholars increasingly investigate the construct, the field still lacks clarity on what digital maturity is and how it is ought to be operationalized. We develop a two-dimensional digital maturity model and validate our findings with practitioners. Congruent with the existing literature, we enhance our understanding of an operational backbone and a digital services platform as digital resources. The aim of this paper is to achieve construct clarity. The identified digital resources can help practitioners in devising digital transformation strategies. Likewise, scholars benefit from an empirically grounded method to operationalize the digital maturity of the firm.
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